"Parents based in the northern part of London wants to find an exceptional and skilled tutor to guide their most junior child on his initial journey to becoming an British gentleman."
When reading this advertisement, you might naturally skip the term "first-steps" as mere figurative language.
But, it might be the most important aspect of this unique employment listing, as it attempts to find a tutor for a infant.
Numerous of responses have since been sent in since the unnamed family advertised their search for the £180,000 per year tutor, who must be "an exceptional individual".
Over the last few weeks, the advert has attracted interest in the press, with many asking why?
Forward-Thinking Method
Adam Caller, chief executive of an education consultancy, which is helping the family in their search, said that notwithstanding first doubt, he found the plan "visionary", and "innovative".
When he spoke with the family, he mentioned they recognized the unusual aspect of their demand, and how young their son is.
Nevertheless, they clarified that they "preferred not to postpone any longer" to get a tutor, as they had postponed until their elder sibling was five, and by that age "cultural conditioning had already taken hold".
What precisely did the family indicate by "cultural bias"?
It's "everything", Adam answered. "The manner you eat, the manner you speak".
He stated the older sibling had adopted "extremely delicate, body language" from the family, and had taken on their cultural norms. The family told Adam they wished to avoid this pattern to happen again with their infant.
The intention: To bring in a UK tutor, who should speak with RP, to shape the baby from day one.
Subtle Influence
"Much of the development at the outset here is somewhat absorbed naturally," explained Adam.
It's by means of this osmosis that the family are hoping the child will acquire the British traits they wish to cultivate.
The consultant noted the tutor must be an individual who studied at "prestigious academies – comparable categories of schools as the family plan to send their son to".
"The tutor just has to be the appropriate candidate, they'll be performing things they aren't even aware they're doing, just naturally," he added.
Cost Not Relevant
The family informed Adam the successful candidate should preferably also have knowledge of or interest in riding, alpine skiing, creative fields and musical activities so as to influence the child in a wide range of interests.
Additionally though, he stated the family desired the tutor to register the child on a range of classes so the child would be "equestrian training and learning an instrument by the time they are approximately three years old".
In the family's perspective, guiding their son develop into a "British gentleman" will lead to accomplishment and provide access.
"Taking into account the pros and cons of that, because it's certainly a status symbol," he comments.
Yet, in spite of all this instruction in "English culture", could the child pick up what is termed cultural influence from the multicultural family he is raised by anyway?
"Certainly", said the CEO. "The parents understand this may not work, but they've merely embraced the perspective of, 'we should try and let's go as early as we can', because the price of it is not relevant," he explained.
Overly Optimistic
A number of in the education sector who express similar reservations.
Peter Cui, chief executive of a tutoring service, who also offer personal educators, wrote that "the development of embracing two identities, or in fact, becoming oneself, is something that must be experienced personally, not designed."
The expert explained that he had emigrated from China to the Britain at the time of 7 years old, and had been educated experiencing and living both cultures. He continued to study at the University of Cambridge.
"The idea that a single person can function as a living vessel of UK identity, an individual who can somehow transfer the qualities of a UK sophisticate upon a one-year-old child, strikes me as optimistic and unrealistic," he stated.
"In my experience, employing a quintessentially British tutor from early childhood will will not necessarily achieve the outcome they hope for.
"I did not have that kind of mentor, and however I have been fortunate enough to live many of the experiences they desire for their son."
He added: "The fact is, self-identity cannot be imposed from the outside influences; it must be selected, and it must originate internally."
Acquiring Englishness
Naturally, Britishness is something Adam thinks can be instructed – and commercialized.
"I think the fact that the global community holds us in this light is something that we should be cherishing|valuing|appreciating